XR
INSIDE
2021
DIGITAL TECHNOLOGY INNOVATION
NEW 2021
In the transition from 2020 to 2021, the pandemic affected nearly all markets and the world economy. People’s behavior and new
consumption habits have forced companies to reconsider their strategies and how they
relate to customers, accelerating Digital Transformation in various sectors.
Augmented Reality has made great strides in the last decade, becoming a more accessible and popular
technology among users. No longer a smartphone exclusivity, it has been gaining dedicated devices.
For this reason, we can expect significant evolution in how we consume digital information, adopting spatial interfaces to the detriment of two-dimensional displays.
Digital Technology Innovation is NTT DATA Brazil’s Innovation pillar and aims to promote and foster internal Digital Innovation and Open Innovation initiatives in the ecosystem,
maintaining a client-focused mindset.
